AMG Shoes — Crafted in Africa, Worn Everywhere AMG Shoes is a contemporary African footwear brand blending local craftsmanship with modern design. Rooted in African materials and artisanal techniques, AMG creates durable, stylish shoes for everyday life and urban fashion. The brand emphasizes ethical production, supporting local artisans and using sustainable materials where possible.
Core offerings
Casual sneakers and slip-ons with breathable fabrics and bold, inspired prints
Leather and vegan-leather boots and sandals for work and leisure
Limited-edition collections showcasing traditional patterns, handwork, or collaborations with African designers
Brand values
Craftsmanship: skilled local makers, careful quality control
Cultural pride: designs that celebrate African motifs and stories
Sustainability: responsible sourcing and reduced-waste practices
Community impact: fair pay, training, and local job creation
Target market
Urban professionals and young adults seeking stylish, comfortable, and ethically made footwear
Customers at home and in the diaspora who want contemporary products with African roots
Distribution & presence
Direct-to-consumer via an e-commerce site and social media
Select boutique partnerships and pop-ups in key African cities and international cultural hubs
Wholesale to lifestyle retailers and concept stores
Why choose AMG Shoes
Unique fusion of African aesthetics and modern silhouettes
Transparent, ethical production supporting local communities
Quality construction designed for everyday wear.